Apple takes first place in China’s smartphone market for the first time, Huawei returns to top five

 Apple takes first place in China’s smartphone market for the first time, Huawei returns to top five

January 25, 2024

(Middle East - Arab Times) Data from the International Data Corporation (IDC) shows that Apple has occupied the number one position in the Chinese smartphone market for the first time. The iPhone maker's market share in China was 17.3% in 2023, a record high for the company in the world's second-largest economy.

Apple's success in China is due to a variety of factors, including the continued popularity of the iPhone 14 series, strong demand for the mid-range iPhone SE 3, and the company's emphasis on local marketing and customer service.

Arthur Guo, senior research analyst at IDC China Client Systems Research Group, said: "It is a huge achievement for Apple to rise to the top of the list in 2023, especially considering the new round of competition from Huawei and weak buying sentiment. .”

Huawei also had a strong year in China, returning to the top five in Q4 2023. The company's market share in China will be 8.4% in 2023, up from 2.2% in 2022.

There are many reasons for Huawei's return to the top five, including the launch of its new Nova 12 series of smartphones powered by the company's own Kirin chipset.

Will Wong, senior research manager for client devices at IDC Asia Pacific, said: "An important highlight that cannot be missed in the fourth quarter of 2023 is Huawei's return to the top five after more than two years."

Overall, the Chinese smartphone market declined by 5.0% in 2023 due to various factors including the ongoing COVID-19 pandemic, global economic slowdown, and the ongoing trade war between China and the United States.

However, the market is expected to grow again in 2024, with IDC forecasting a 4.5% increase in shipments.

Here are some key takeaways from the latest China smartphone market data:

• Thanks to the continued popularity of the iPhone 14 series and strong demand for the mid-range iPhone SE 3, Apple holds the number one spot in the Chinese market for the first time.

• Huawei also performed strongly in the Chinese market, returning to the top five in the fourth quarter of 2023.

• China's smartphone market will overall decline by 5.0% in 2023, but is expected to grow again in 2024.

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